1.There are lots of social networking sites on the web. One thing that I have found is that some of them have no one looking for a business, only advertising them. For most people, the best thing to do is join sites that have people looking for businesses. Search the site, become friends with people...build a relationship. Google *Social Networking Site, *Friend Social Networking Sites, *(your hobbies) Social Networking Site, *Work At Home Social Networking Site
There is Facebook, myspace, Ryze, Squidoo, bukisa, yahoo groups, ning groups, cafemom, twitter and many, many more.
2. You can have as many Social Networking Sites as you would like, just don't overwhelm yourself. Make sure that you can keep up with each of them. You want to be consistent with each site. Try to get on each site at least 5 days a week and add or update info and see if you have any new activity...new friend requests, new messages, etc.
3. Your profile is very important. You want to build a profile that catches people's eyes. Tell about yourself, your interests, your hobbies, etc. If you work from home, tell your success stories, why you work from home, your personal stories. Tell about your business. Add pictures...make it stand out.
4. You will want to search the site and find friends that you have something in common with. You will want to chat with these people and make friends with them. One thing will lead to another and you will soon be discussing your business with them and getting them interested in what you do. You can't just post ads, you have to build relationships with people. Find people that are having Birthdays or an Anniversary and wish them a happy birthday or congrats. This will most likely get them to check out your profile and see what you do.
5. Use Social Networking to make new friends and reconnect with old friends. You can build relationships and promote your business all at the same time. Remember that you are NOT the only one doing this, so you have to be consistent and be willing to answer questions and be willing to make friends and socialize with people. The key is to not flood people with posts about your business, but to welcome these people as new friends and then gradually your business will be a topic.
Make social networking fun and it will go where you want it to.
Some social networking sites that I am on and my profile pages are: